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Over the last six years since founding Smashwords, I’ve witnessed a dramatic change in attitudes regarding self publishing. I’m pleased that much of this transformation has been led by the professional example of Smashwords authors.
Where once self publishing was viewed as the option of last resort – the option for failed writers and an option marked by stigma and shame – self publishing is increasingly viewed as the option of first choice for many writers. Over the next couple years I think we’ll reach a point where more first-time writers aspire to indie-publish than traditionally publish. Indie authors are the cool kids club.

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